PLASTIC SURGERY SEO
Plastic Surgery SEO is one of the most competitive search engine optiomization markets. This rise in competition is due o plasic surgeons having higher spend capacity as well as the drastic increase in plastic surgeons in the US and around the world. This is why so few SEO companies can actually deliver the results their clients need to compete. Plastic Surgery SEO, or Search Engine Optimization is what makes your website rank higher in:
- Bing
- Yahoo
- Any other search engine
This is used so that your website appears high in the search results for your SERVICE + CITY. To see if anyone is going to find you for your favorite procedure, google your favorite procedure + city: IE: “BREAST AUGMENTATION PHOENIX”. The great part about this is that you do not have to pay for these clicks every time someone goes to your website. Secondly, most users are more apt to clicking on organic results versus paid advertisements. If you do not appear in the top 5 for “BREAST AUGMENTATION + CITY”, we can fix this. Find out more about our website patient acquisition process via SEO ranking and why we’re the best.
SEO for Plastic Surgeons – Giving Search Engines What They’re Looking For
SEO stands for Search Engine Optimization. SEO for plastic surgeons gives your website the ability to rank high in the search results. Research shows that 80% of users searching for a local physician do not go past the first page of Google, which is why now, more than ever, the livelihood and growth of a physician’s practice depends on ranking on the first page of Google, whether it is in Google Maps or Google Organic.
If your website is not on the first page or is not climbing to the first page of Google for the keywords that relate to your service, this is where SEO for plastic surgeons comes into play.
There are two types of SEO, onsite SEO and offsite SEO, but both are needed in order to run a successful campaign
ONSITE SEO FOR PLASTIC SURGEONS
Onsite SEO depends on many things such as website speed, content relevancy, pictures, videos, content length, UX (user experience), internal linking and many other things. Many agencies and firms skip over this part of the process because it is tedious and requires a whole new skill set than Offsite SEO, which will also be mentioned. However, Onsite SEO should always be the first step in a good SEO campaign. We like to think about Onsite SEO as the foundation to which you build your house. It needs to be right. At Position Results, Onsite SEO comes with our website builds, and with all of our SEO campaigns to ensure that your website has the ability to rank high in the search results.
WEBSITE SPEED FOR PLASTIC SURGEONS SEO
Your website does not have to be lightning fast, but it does need to have good loading speeds. Website speed for plastic surgeon’s SEO is very important. The reason being is that Google wants their viewers to have a good experience. When they see people leaving your website because of loading issues, or slow site speeds, there is a chance they will prioritize your competitors website over your website. At Position Results, there are many tools we utilize in order to reduce our client’s website load speeds if we feel it is hurting their SEO for their plastic surgery website.
PICTURES, VIDEO, AND MEDIA
People love pictures and video. Think about how dominant pictures and video are becoming. Google wants pictures and video, but they also want to know what they are. Photos and videos need to be optimized not only for speed, but also to enable Google to easily identify what a picture is on your website and where it was taken. When Google decides that your media is extremely relevant to your market, they will prioritize your media on Google photos or Google video. This in turn will help your website get a good SEO boost.
UNIQUE & RICH SEO CONTENT
Media, such as picture or video, is technically content, but most consider content as actual words. Your website’s content not only needs to be relevant to your industry and target market’s desires, but also to your geographical location. Think: Content needs to be written on what my city wants to know about the services that my industry offers, such as reviews, prices, etc. When Google and other search engines see that your city likes you or your content. You win.
UX | USER EXPERIENCE
User Experience (UX) goes hand in hand with all the other onsite SEO variables. Search engines want to see that the people searching for you or your product are satisfied with your website once they click on it. Trigger points they look for are points such as: How many pages did they click on, did they fill a form, how long did they stay on the website, etc. This can be tracked with Google Analytics which comes standard with our websites.
OFFSITE SEO FOR PLASTIC SURGEONS
Offsite SEO consists of a plethora of events that take place in order to help search engines recognize you, your business, and your website as relevant contributors to their users. In turn, Google and other search engines will reward you with higher rankings on the web. These are just a few the techniques that we strategically use to rank our plastic surgeons’ websites.
LINK BUILDING
Link Building is one of the biggest contributors in strong Offsite SEO for plasic surgeons campaign. Acquiring good backlinks can be a little more difficult and tedious than one may think. This is why SEO for plastic surgeons is generally hired out. SEO is generally more focused on the quantity of backlinks, but in recent years, plastic surgery SEO depended on the quality (NOT QUANTITY) of backlinks. This is just one reason why it is very important to hire the right agency for your offsite plasttic surgery SEO.
CONTENT
Google loves content, but not just any content. They want content that it’s users are searching for and enjoying. This is why having the right content on your site is so crucial. When Google decides that your content is extremely relevant to your market, they will prioritize your website over the others. This in turn will help your website get a good SEO boost.
LOCAL CITATIONS
Citations are like your online business card. The more good, local, niche, or business directories that contain your consistent NAP (Name, Address, and Phone number), the better your SEO campaign will run on the local level. Some of these are easy to acquire, but be weary. Some are simply spammy directories that will result is massive amounts of spam phone calls and e-mails. This is one reason why it is important to hire the proper agency to run your SEO campaign.
SOCIAL SIGNALS
Social signals usually deal with social media such as Facebook, Twitter, and other platforms sending signals to search engines saying that your business is relevant. The more users that engage and interact with your content on social media, and visit your website from social media, the more Google will prefer you over the competition. This attribute is often part of a social media management strategy.
Plastic Surgeon SEO Steps (Real Client, Real Results)
Pick Your Favorite Procedures
Analyze The Market
Build Keyword Rich Content
Track Google Analytics Dashboard
AHREFS SEO Dashboard
Web Development
Rinse and Repeat Optimizing
Ahrefs SEO Tracking
