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Plastic Surgery SEO is one of the most competitive search engine optimization markets. This rise in competition is due to plastic surgeons having higher spending capacity as well as the drastic increase in plastic surgeons in the US and around the world. This is why so few SEO companies can deliver the results their clients need to compete. Plastic Surgery SEO, or Search Engine Optimization, is what makes your website rank higher in:

  • Google
  • Bing
  • Yahoo
  • Any other search engine

This is used so that your website appears high in the search results for your SERVICE + CITY.  To see if anyone is going to find you for your favorite procedure, google your favorite procedure + city: IE: “BREAST AUGMENTATION PHOENIX.” The significant part about this is that you do not have to pay for these clicks whenever someone visits your website. Secondly, most users are likelier to click on organic results than paid advertisements. If you do not appear in the top 5 for “BREAST AUGMENTATION + CITY”, we can fix this. Find out more about our website patient acquisition process via SEO ranking and why we’re the best.

SEO for Plastic Surgeons – Giving Search Engines What They’re Looking For

SEO stands for Search Engine Optimization. SEO for plastic surgeons allows your website to rank high in the search results. Research shows that 80% of users searching for a local physician do not go past the first page of Google, which is why now, more than ever, the livelihood and growth of a physician’s practice depends on ranking on the first page of Google, whether it is in Google Maps or Google Organic.

If your website is not on the first page or is not climbing to the first page of Google for the keywords that relate to your service, this is where SEO for plastic surgeons comes into play.

There are two types of SEO, onsite SEO, and offsite SEO, but both are needed in order to run a successful campaign.


Onsite SEO depends on many things, such as website speed, content relevancy, pictures, videos, content length, UX (user experience), internal linking, and many other things. Many agencies and firms skip over this part of the process because it is tedious and requires a whole new skill set than Offsite SEO, which will also be mentioned. However, Onsite SEO should always be the first step in a good SEO campaign. We like to think about Onsite SEO as the foundation on which you build your house. It needs to be correct. At Position Results, Onsite SEO comes with our websites, and with all of our SEO campaigns to ensure that your website has the ability to rank high in the search results.


Your website does not have to be lightning-fast, but it does need to have good loading speeds. Website speed for plastic surgeon’s SEO is essential. The reason is that Google wants its viewers to have a good experience. When they see people leaving your website because of loading issues or slow site speeds, there is a chance they will prioritize your competitors’ websites over your website. At Position Results, there are many tools we utilize in order to reduce our client’s website load speeds if we feel it is hurting their SEO for their plastic surgery website.


People love pictures and videos. Think about how dominant photographs and video are becoming. Google wants pictures and videos but also wants to know what they are. Photos and videos need to be optimized for speed and to enable Google to quickly identify what a picture is on your website and where it was taken. When Google decides that your media is highly relevant to your market, they will prioritize your media on Google Photos or Google Video. This, in turn, will help your website get a good SEO boost.


Media, such as pictures or videos, is technically content, but most consider content as actual words. Your website’s content not only needs to be relevant to your industry and target market’s desires but also to your geographical location. Think: Content needs to be written on what my city wants to know about the services that my industry offers, such as reviews, prices, etc, when Google and other search engines see that your city likes you or your content. You win.


User Experience (UX) goes hand in hand with all the other onsite SEO variables. Search engines want to see that the people searching for you or your product are satisfied with your website once they click on it. Trigger points they look for include how many pages they clicked on, whether they filled out a form, how long they stayed on the website, etc. This can be tracked with Google Analytics, which comes standard with our websites.


Offsite SEO consists of many events that take place to help search engines recognize you, your business, and your website as relevant contributors to their users. In turn, Google and other search engines will reward you with higher rankings on the web. These are just a few of the techniques that we strategically use to rank our plastic surgeons’ websites.


Link Building is one of the most significant contributors in vital Offsite SEO for plastic surgeons’ campaigns. Acquiring good backlinks can be more complex and tedious than one may think. This is why SEO  for plastic surgeons is generally hired out. SEO used to be more focused on the quantity of backlinks, but in recent years, plastic surgery SEO has depended on backlinks’ quality (NOT QUANTITY). This is one reason why hiring the right agency for your offsite plastic surgery SEO is essential.


Google loves content, but not just any content. They want content that their users are searching for and enjoying. This is why having the right content on your site is so crucial. When Google decides that your content is highly relevant to your market, it will prioritize your website over the others. This, in turn, will help your website get a good SEO boost.


Citations are like your online business card. The more good, local, niche, or business directories that contain your consistent NAP (Name, Address, and Phone number), the better your SEO campaign will run on the local level. Some of these are easy to acquire, but be wary. Some are spammy directories that will result in massive amounts of spam phone calls and e-mails. This is one reason why it is essential to hire the proper agency to run your SEO campaign.


Social signals usually deal with social media such as Facebook, Twitter, and other platforms, sending signals to search engines saying that your business is relevant. The more users that engage and interact with your content on social media, and visit your website from social media, the more Google will prefer you over the competition. This attribute is often part of a social media management strategy.

Plastic Surgeon SEO Steps (Real Client, Real Results)

Pick Your Favorite Procedures

Analyze The Market

Build Keyword Rich Content

Track Google Analytics Dashboard

AHREFS SEO Dashboard

Web Development

Rinse and Repeat Optimizing

Ahrefs SEO Tracking

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!