PLASTIC SURGERY SEO

OUR WEBSITES HAVE MORE KEYWORDS & HIGHER RANKINGS

The term SEO has been dragged into the mud for years because so many people offer it, yet so few companies can actually deliver the results their clients want. SEO, or Search Engine Optimization is what makes your website rank higher in:

  • Google
  • Bing
  • Yahoo
  • Any other search engine

This is used so that your website appears high in the search results for your SERVICE + CITY. To see if anyone is going to find you for your favorite procedure, google your favorite procedure + city: IE: “BREAST AUGMENTATION PHOENIX”. The great part about this is that you do not have to pay for these clicks every time someone goes to your website. Secondly, most users are more apt to clicking on organic results versus paid advertisements. If you do not appear in the top 5 for “BREAST AUGMENTATION + CITY”, we can fix this. Find out more about our website patient acquisition process via SEO ranking and why we’re the best. 

Our Approach to SEO is Centered Around Giving Search Engines What They’re Looking For

SEO stands for Search Engine Optimization. This gives your website the ability to rank high in the search results. Research shows that 80% of users searching for a local physician do not go past the first page of Google, which is why now, more than ever, the livelihood and growth of a physician’s practice depends on ranking on the first page of Google, whether it is in Google Maps or Google Organic.

If your website is not on the first page or is not climbing to the first page of Google for the keywords that relate to your service, this is where SEO comes into play.

There are two types of SEO, onsite SEO and offsite SEO, but both are needed in order to run a successful campaign

Our Awesome Team

Jim Caldwell

Jim Caldwell

Founder & CEO

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In mi nunc, facilisis sed erat sed, interdum suscipit nisl.

Jennifer May

Jennifer May

Director of Design

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In mi nunc, facilisis sed erat sed, interdum suscipit nisl.

Sonica Sana

Sonica Sana

Analytics Expert

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In mi nunc, facilisis sed erat sed, interdum suscipit nisl.

Marine Garrix

Marine Garrix

Head of Sales

Lorem ipsum dolor sit amet, consectetur adipiscing elit. In mi nunc, facilisis sed erat sed, interdum suscipit nisl.

PLASTIC SURGERY ONSITE SEO

Onsite SEO depends on many things such as website speed, content relevancy, pictures, videos, content length, UX (user experience), internal linking and many other things. Many agencies and firms skip over this part of the process because it is tedious and requires a whole new skill set than Offsite SEO, which will also be mentioned. However, Onsite SEO should always be the first step in a good SEO campaign. We like to think about Onsite SEO as the foundation to which you build your house. It needs to be right. At Position Results, Onsite SEO comes with our website builds, and with all of our SEO campaigns to ensure that your website has the ability to rank high in the search results.

WEBSITE SPEED

Your website does not have to be lightning fast as Google, but it does need to have good loading speeds. Reason being is that Google wants it’s viewers to have a good experience. When they see people leaving your website because of loading issues, or slow site speeds, there is a chance they will prioritize your competitors website over your website. At Position Results, there are many tools we utilize in order to reduce our client’s website load speeds if we feel it is hurting their SEO.

PICTURES, VIDEO, AND MEDIA

People love pictures and video. Think about how dominant pictures and video are becoming. Google wants pictures and video, but they also want to know what they are. Photos and videos need to be optimized not only for speed, but also to enable Google to easily identify what a picture is on your website and where it was taken. When Google decides that your media is extremely relevant to your market, they will prioritize your media on Google photos or Google video. This in turn will help your website get a good SEO boost.

UNIQUE & RICH SEO CONTENT

Media, such as picture or video, is technically content, but most consider content as actual words. Your website’s content not only needs to be relevant to your industry and target market’s desires, but also to your geographical location. Think: Content needs to be written on what my city wants to know about the services that my industry offers, such as reviews, prices, etc.  When Google and other search engines see that your city likes you or your content. You win.

UX

User Experience (UX) goes hand in hand with all the other onsite SEO variables. Search engines want to see that the people searching for you or your product are satisfied with your website once they click on it. Trigger points they look for are points such as: How many pages did they click on, did they fill a form, how long did they stay on the website, etc. This can be tracked with Google Analytics which comes standard with our websites.

PLASTIC SURGERY OFFSITE SEO

Offsite SEO consists of a plethora of events that take place in order to help search engines recognize you, your business, and your website as relevant contributors to their users. In turn, Google and other search engines will reward you with higher rankings on the web. These are just a few the techniques that we strategically use to rank our plastic surgeons’ websites.

LINK BUILDING

Link Building is one of the biggest contributors a strong SEO campaign. Acquiring good backlinks can be a little more difficult and tedious than one may think. This is why SEO is generally hired out. SEO is generally more focused on the quality of backlinks, but in recent years, SEO depended on the quantity (NOT QUALITY) of backlinks. This is just one reason why it is very important to hire the right agency for your SEO.

CONTENT

Google loves content, but not just any content. They want content that it’s users are searching for and enjoying. This is why having the right content on your site is so crucial. When Google decides that your content is extremely relevant to your market, they will prioritize your website over the others. This in turn will help your website get a good SEO boost.

LOCAL CITATIONS

Citations are like your online business card. The more good, local, niche, or business directories that contain your consistent NAP (Name, Address, and Phone number), the better your SEO campaign will run on the local level. Some of these are easy to acquire, but be weary. Some are simply spammy directories that will result is massive amounts of spam phone calls and e-mails. This is one reason why it is important to hire the proper agency to run your SEO campaign.

SOCIAL SIGNALS

Social signals usually deal with social media such as Facebook, Twitter, and other platforms sending signals to Google saying that your business is relevant. The more users that engage and interact with your content on social media, and visit your website from social media, the more Google will prefer you over the competition. This attribute is often part of a social media management strategy.

Plastic Surgeon SEO Position Results Dashboard (Real Client, Real Results)

Pick Your Favorite Procedures

Analyze The Market

Build Keyword Rich Content

Track Google Analytics Dashboard

AHREFS SEO Dashboard

Web Development

Rinse and Repeat Optimizing

Ahrefs SEO Tracking

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!