1.You bid on the keywords and phrases related to your business to get your ad in front of searchers and users looking for a product or service you offer.
2.You then pay the search engine or provider(usually Google, Bing, Facebook) a fee if your ad gets clicked. There are a few different ways to be charged for ads, depending on the platform you are advertising on. IE: Paying for the amount of times your ad is seen versus only paying when it gets clicked.
With a properly set up PPC campaign on Adwords and Bing Ads, PPC can be a very beneficial and profitable way to get in front of customers who are looking for the product or service you provide.Being that you will be paying per click, you campaign needs to be set up properly in order to turn clicks into conversions and customers.Properly running successful paid search campaigns requires a lot of time, research, testing, and attention. At Position Results we take the reigns to set up, monitor, and optimize our clients’ campaigns to ensure optimal results to benefit their down-line.
WHO IS PPC GOOD FOR?
PPC Is Great For Businesses with High Profit Aquisitions & Long Term Aquisitions that result in high profits of $1,000 or more.HIGH PRICED SERVICES AND PRODUCTS
Many times campaigns fail because of lack of research. There is a lot of research that must be made to build a campaign to get the most out of your budget. At Position Results, we research your competition, keyword variables, keyword pricing and more to ensure your Ad’s will be seen by the perfect audience and clicked. From there we work on converting them to a paying customer of yours.
LONG RETENTION CUSTOMERS
The cost of paid search advertising can add up quickly before the data is there to make adjustments for optimizing. While paid search advertising is very effective for many, one must understand that they will be paying for every click. This is why the campaign must be set up and managed for optimal results.
LARGE MARKET PRODUCTS WITH CHEAP CLICKS
This isn’t usually a field we dabble in, but we have seen businesses succeed with large market products with very cheap click rates. IE: If you sell a product with 1 million searches per month and the clicks only cost a few cents for a $20 product.
WHEN PPC CAMPAIGNS FAIL
If set up properly, paid search marketing is an great way to gain new, credit-card-in-hand customers. If it’s set up poorly, it’s an excellent way to lose money. We pride ourselves in setting up great converting campaigns to get customers in the door, then we optimize to make your Ad budget go way further.POOR RESEARCH
Many times campaigns fail because of lack of research. There is a lot of research that must be made to build a campaign to get the most out of your budget. At Position Results, we research your competition, keyword variables, keyword pricing and more to ensure your Ad’s will be seen by the perfect audience and clicked. From there we work on converting them to a paying customer of yours.
COST
The cost of paid search advertising can add up quickly before the data is there to make adjustments for optimizing. While paid search advertising is very effective for many, one must understand that they will be paying for every click. This is why the campaign must be set up and managed for optimal results.
COMPLEXITY
When paying-per-click, the search engine provider gets paid whether you get paid or not. This is why Google and Bing make it fairly easy to set up campaigns.
On the other hand, actually making money with search ads is not. If people click your ad but no one ever calls or e-mails you wanting your service or product, you’re losing money. There is a lot of subtle tweaks and management techniques that need to be made to run profitable campaigns and make your budget go further.
HOW WE SUCCEED
When it comes to PPC we always get asked: Why can’t you just put my website to pop up on the Ads?
The truth is…we can.
But we usually don’t get that option or we’re just not happy with the results. Most of the time a client’s website is not converting site visitors into customers, at least not at a very good rate. When you’re paying for clicks, those clicks need to be converting clicks into customers/leads at higher rates, because after all, they did cost you.
This is where we differ from the competition. For every client, we personally analyze and implement Google Analytics on to their website to check conversion rates and traffic behavior (yes, we can actually see what visitors are doing on your website). The majority of websites don’t convert visitors into buyers at a very good rate. This is where our conversion specialists come in, analyze data, and build better versions of your website to get our clients the best RIO out of their Adspend budget.
