Patient Pop versus Position Results
Performance & ROI Case Study
We’re glad you found our 2018 case study of PatientPop Digital Marketing comparing to Position Results Plastic Surgery Internet Marketing. As one company owner to another, we assume you are here because you’re looking to make big changes for your practice this year. We hope this case study will help inform you on your journey.
The Mission
This mission of this case study is to help guide plastic surgeons to a better ROI and increased Income with Internet Marketing. This is an unbiased comparison of a Medical Marketing Company(PatientPop) and a Plastic Surgery Internet Marketing Company(Position Results)
Information Sources
Analytical information on Surgeon (A) and Surgeon (B) have been acquired from both agencies dashboards with viewing permission from both surgeons. There have been 0 alterations to either agencies reports, aside from percentages being rounded up or down for ease of reading.
Information on Plastic Surgeons
- Both Surgeons are Board Certified
- Both are in same city
- Both roughly 15 minutes driving distance apart
- Population roughly 300,000 (not large but good sized outlining cities)
Position Results
Surgeon (A) Online Performance
32,322 WEBSITE VISITORS
This is everyone, in it’s entirety, who entered our website
5.42 Conversion Rate
This is an average of our conversion rate. This is the percentage of users who visit our website who call or email the office.
2,308 CONVERSIONS
These are website visitors who eventually called the office or emailed the office for more information, pricing, or to schedule a consultation.
PatientPop
Surgeon (B) Online Performance
25,355 WEBSITE VISITORS
This is everyone, in it’s entirety, who entered PatientPop’s client website
1.6% Conversion Rate
This is an average of our conversion rate. This is the percentage of users who visit our website who call or email the office.
1,918 CONVERSIONS
These are website visitors who eventually called the office or emailed the office for more information, pricing, or to schedule a consultation.
*Patient Pop uses its own 3rd party reporting software. This is explains why the two dashboards appear differently. Position Results uses the direct Google Analytics dashboard for our reports to keep reporting as transparent and honest as possible.
Comparing The Numbers
The Performance Gap
%
More Website Visitors Potentially wanting Plastic Surgery contacted Position Results' plastic surgeon versus PatienPop's
More Visitors to Position Results' plastic surgeon versus PatienPop's
%
More Potential Patients wanting Plastic Surgery called contacted Position Results' plastic surgeon versus PatienPop's
More Potential Patients contacted Position Results' plastic surgeon versus PatienPop's
Abstract
Breakdown ROI Numbers
Lets forget all the extra numbers and just look at conversions because at the end of the day, whoever has more conversions get more surgeries. Conversions are users reaching out to your Plastic Surgery practice via e-mail or phone interested in having you perform a procedure for them. We track these with Google analytics. Both companies utilize website form tracking and phone call tracking.
We know every conversion does not become a patient. We also know that surgeons don’t typically close at 100%, but lets be hypothetical for the sake of making a point. Lets say:
- 100% of those 390 conversions/leads came in for a consultation
- 100% of 390 became a patient.
- Average surgery cost is $5,000
That is an extra $1,950,000.00 you were awarded for choosing the right internet marketing company. Lets be more realistic and say 1/2 of 390 became a patient, it’s still an extra $975,000 awarded to your practice for simply choosing the right Internet Marketing provider.
Comparing Deliverables
PATIENTPOP
Websites
SEO
Paid Ads
Online Scheduling
Reputation Management
Simple Monthly Reporting
Dedicated Marketing Consultant
POSITION RESULTS
Websites
SEO
Paid Ads
Online Scheduling
Reputation Management
Simple Monthly Reporting
Dedicated Marketing Consultant
While both companies are equipped with similar deliverables, it is clear that Surgeon (A) is performing better. This is similar to comparing a good plastic surgeon to a bad surgeon. Yes, both surgeons can perform a breast augmentation, but it does not mean the breast augmentations will both be equally as good. The same goes with plastic surgery marketing.
Curious How Your PatientPop Marketing is REALLY Performing to your Competition?
Request your FREE, In-Depth, Internet Marketing Diagnostic. While we’re at it, we’ll find your top competing plastic surgeons in your city and send them to you as well.