Facebook Advertising is one of the newer ways of advertising online. It allows one to show their ads to their target market who are the most likely want what your business has to offer instead of a specifically buying intended market.
It is considered more of an interruptible type of advertising, similar to a commercial, due to the fact that the users on Facebook are browsing the platform versus looking for your product or service with buying-intent as they may be doing on a search engine such as Google or Bing.
With that being acknowledged, the leads are often “colder” leads, but with the proper targeting, budget, and marketing plan it can be an excellent platform with cheaper click rates, retargetting, and great branding opportunity. Creating a functioning marketing funnel for Facebook can be difficult. This is where Position Results can help you excel.